Woo hoo!

i cannot wait to get started on your project

— Shawna Beckmann, Hey Hey Shawna May

“I Have Gone On To Get More Sales Than Ever. I Can’t Thank Melissa Enough.”

Strategic design will help convert more website visitors into fans, bring in more inquiries, 
and make you look the part and step into the professional you know you are. Enjoy this virtual welcome in my office/laundry room - where the magic happens.


— Nicole Smith, Her Own Happy

“It Was So Comforting Knowing I Could Spill My Vision Out And She Could ‘Roll With It’ With Very Little Oversight. It’s Been One Of My BEST And Useful Investments In My Business... Hands Down!

Okay, let's get started!

This page is meant to be a helpful tool for you to see all the welcome information (like a virtual welcome packet). Below you can find everything you and I will both need to make our time together the best that it can be!

What you will find:

Instructions on how we’ll use Asana to organize your project.

project management

Your checklist

feedback guidelines

timeline guidelines

A checklist of things I need you to complete before your project starts.

Tips to help you provide me with really helpful feedback on design mockups.

To keep our project on track. 

Now you’re booked in my schedule, we’ll stop using email to have our conversation and we’ll start using my project management tool, Asana.

A project management tool is a secure space online where we have have conversations, share files, set reminders, and create to-do lists.

Whereas files often get lost when I’m managing projects through email, nothing gets lost or forgotten in Asana. It’s the simplest way to keep your project organized and make sure it goes as smoothly as possible!

Don’t worry – you won’t need to pay for this tool and it’s not hard to use. Click the button to watch a 2-minute tutorial on how to use it!

project management

your homework

Here is what I need before we get started


create a pinterest board

On Pinterest, create and fill a public board with inspiration for your project. If you get stuck, feel free to watch this video for tips on how to do this and what to pin.

Send me the link to your board (in Asana) when you’re done so I can see it! (You can delete the board once your project is complete). Watch the video above in the ‘Project Management’ section of this page to see how to do this.


complete your questionnaire(s)

Your specific questionnaires will be in your Google drive folder that will be shared with you at the start of your onboarding. Please take the time to fill them out as it will help me understand your goals and needs for this project and help me design strategically for your ideal audience. 



In order to stick to timeframes and deadlines set, I will need all the content for your website before I start the project. If you would like help copywriting, you can add on a copywriting service fee for an extra charge (if you have not done so already). I have created a Google Document to help you fill out the content that will be needed for most general websites if you are writing the copy by yourself.

You will need to provide the text for all pages and supply your logo (if I’m not doing your branding!) and any particular photos you want to be used on the site. You can upload these files to the ‘Homework’ task in our Asana project. (See the next Project management section of this page to understand how to do this.)

*Website clients only*

Try and use bullet points to break up your feedback.

Use headers to organize your feedback.

Read over your feedback to make sure it’s clear and check that you’ve
answered any questions I may have asked.

Post your feedback as a comment on the relevant Asana discussion instead of emailing me directly.
Back and forth emails can get tiring but communicating in Asana is a breeze!

If you have team members that would like to add their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized.

Feedback Guidelines

Here are a few tips on providing awesome feedback:

To help keep your project on track to finishing on time, please provide feedback on your designs within two business days of receiving them. 

I really appreciate your effort to provide files and feedback on time. Timeliness from both of us will help us get your project done on (or even before!) the deadline so you can move on to the next exciting task on your to-do list and I can cheer you on.


General Information

communication + timeliness

The beauty of owning a business from home is being able to work flexible hours. I do not work a traditional 9-5 schedule because my family comes first. But I am typically in the office every afternoon and every evening working away!

work hours

communication hours


MONDAYS AND WEDNESDAYS To help keep your project on track to finish on time, please provide all feedback within 2 business days of hearing from me. 

I really appreciate your effort to provide files and feedback on time and to communicate within the times and days outlined above.

Timeliness from both of us will help us get your project done on (or even before!) the deadline so you can move on to the next exciting task on your to-do list and I can cheer you on.

meeting availability

A non-refundable 50% deposit is due to book your spot in my schedule.
50% is due when the project is complete but before I hand over your final files.

Your final payment is due 14 days upon receipt. If payment has not been made by the 14th day, a 1.5% interest will be added every day until your payment has been completed, starting on the 15th day.

payment policy



Monday - Thursday 
1 p.m. - 4 p.m. CST


Alabama, USA